What Platform Should You Post On When Starting Out?

In today’s newsletter, we’re breaking down the strengths of the top social media platforms—Instagram, Facebook, TikTok and X. Each platform has its unique advantages, and understanding these can help you maximize your income while connecting with your audience more effectively.

1. Instagram: The Ultimate Client Magnet

Why We Love It: Instagram is hands down the best platform for connecting with potential clients in our experience. With its visual appeal and direct messaging system, Instagram allows you to build relationships with your audience easily. Whether through Stories, Reels, or posts, Instagram’s algorithm is designed to showcase your content to the right people, making it a powerful tool for client acquisition.

Downside: Instagram does not pay directly for the views you get on your content. Monetizing is up to yourself.

Pro Tip: Use Instagram’s interactive features like polls, Q&A, and live sessions to engage your audience and convert followers into clients.

2. Facebook: The Powerhouse for Paid Content

Why We Love It: If you’re looking to get paid for posting content, Facebook is where it’s at. Thanks to the Performance Bonus Program and Reels Overlay Ads, Facebook offers multiple ways to earn money directly from your posts. This platform rewards high-performing content, making it an excellent choice for creators who want to monetize their efforts consistently.

Pro Tip: Focus on creating engaging Reels and leveraging Facebook’s ad programs to boost your earnings.

3. X (Formerly Twitter): A Tough but Rewarding Platform

Why We Love It: X is a platform that pays you per view, but it comes with its challenges. Gaining attention here can be tough, and monetization requires a subscription. However, for those who can break through the noise, X offers a direct and personal way to reach your audience and get paid for your content.

Pro Tip: Use X’s subscription feature to monetize your most engaged followers and drive consistent revenue.

4. TikTok: Creative Opportunities with a Catch

Why We Love It: TikTok is one of the fastest-growing platforms, especially in the US, where the Creativity Program offers lucrative opportunities. However, you must meet specific criteria to join, and not all content styles are supported. TikTok’s dynamic and trend-driven environment means you need to stay ahead of the curve, but the rewards can be substantial.

Pro Tip: Stay up-to-date with TikTok’s evolving content guidelines and focus on creating trendy, engaging videos that fit within the platform’s monetization criteria.

Our Final Advice: Post on All Platforms

To truly maximize your reach and revenue, we advise posting across all these platforms. Each one has unique strengths and revenue opportunities, so by leveraging all of them, you can reap the full benefits. However, keep in mind that IG stands out as the best platform revenue-wise, so it’s worth putting extra effort into growing your presence there.

We hope this inspired you to take action and start seeing social media as a business opportunity instead of entertainment.

Best,

Jermaine & Dendley Rosales
Co-Founders, Progressportal